As large news outlets continue to cut coverage of local issues, residents are increasingly left without a source of unbiased information about what’s going on in their own communities. At the same time, crowded digital advertising venues have become more expensive and less effective for local businesses. Regional local papers meet both needs: providing residents with information about their community and helping small businesses cut through the noise to reach customers directly.
After a recent article in the Denver North Star, our enrollment literally doubled at our Highlands location. Thanks to the North Star, we now have an 80-member choir and we give all the credit to this amazing local paper. We have been evaluating our marketing strategy and are now more convinced than ever of the power of local newspapers and the North Star in particular.— Anna Kaye, Executive Director, Voices Rock
The Denver North Star will be published monthly and 30,000 copies will be distributed door-to-door to homes and in local businesses. Advertisers benefit from directly reaching some of the best demographics in the city: the median household income is more than $70,000, and more than half of North Denver residents are between 18-40 years old and a third are ages 41-64.